Wonderstorm
Building Xadia.
Beyond the screen.
I joined Wonderstorm as Franchise Lead to expand Netflix's Emmy Award-winning animated series
The Dragon Prince beyond the screen, building new stories, products, partnerships, and experiences around a world with much more to explore. Across creative, publishing, product, marketing, and external partnerships I utilized the franchise's long-term potential, leading it into new opportunities for our audience.
Role
FrANCHISE LEAD
Years
2020-2023
IP
THE DRAGON PRINCE
FOCUS
fRANCHISE · sTORY · CREATIVE · pRODUCTION
As Franchise Lead, I shaped the long-term strategy for The Dragon Prince, working across creative direction, production, and franchise & brand management.
I led cross-functional teams and external partners through new initiatives, balancing audience needs, creative opportunities, and business goals as we expanded the world across new formats and experiences.
THE ROLE
One Title.
A Lot of Hats.
WORLD & STORY
Guiding the evolution of the world, lore, and characters across new media and experiences.
CREATIVE DIRECTION
Setting creative direction across mediums while maintaining a cohesive expression of the franchise.
FRANCHISE STRATEGY
Shaping where the franchise could go next, and why.
PUBLISHING
Shaping strategy across graphic novels, TTRPGs, and other extensions of the world.
MARKETING & COMMUNITY
Shaping integrated go-to-market campaigns, community experiences, and fandom engagement across social, events, conventions, and panels.
PRODUCT & CONSUMER
Leading product development and go-to-market strategy for toys, collectibles, and lifestyle goods.
PARTNERSHIPS
Leading relationships with external vendors, agencies, licensees, and brand partners to bring franchise initiatives to life.
PRODUCTION & LEADERSHIP
Leading relationships with external studios, agencies, licensees, and brand partners to bring franchise initiatives to life.
Wonderstorm work
A selection of stories, products,
and experiences I helped shape.
The Dragon Prince was more than a series;
it was an evolving transmedia franchise spanning story, screen, publishing, products, and community.
As Franchise Lead, I concepted, connected and developed these pieces to shape how the world could grow across new formats while maintaining a cohesive creative vision.
From Story
to Shelf.
THE FRANCHISE
PUBLISHING
Novels
Graphic Novels
Tales of Xadia
TTRPGReflections
Short Stories
SeriesChibi Comics
COMMUNITY
Campaigns
Social Media
Youtube Let's Plays
Product Marketing
Events
Fan Experiences
Official Discord
Conventions
& Panels
SCREEN
The Dragon Prince
Animated SeriesXadia ARPG
Video GameNew & Original
IP Development
PRODUCT
Tales of Xadia
Digital Toolkit
Board Games
Toys & Collectibles
Apparel & Lifestyle
Collaborations
STORY
Writers' Rooms
Lore &
WorldbuildingCharacter
DevelopmentNew Stories
THE EXPERIENCE
A peek behind
the curtain.
Some of my favorite
experiences were
our panels!
Some of my design work!
I directed & edited our
Comic-Con @ Home video!
I represented the franchise publicly across press, panels, conventions, and conversations with fans and partners.
A Voice for Xadia
IN THE PRESS
"I need to call out Emily Marzonie who is our fantastic franchise manager and creative executive at Wonderstorm who makes sure all those things have the right creative alignment. We met her as a fan who happened to be an art director and someone with a lot of leadership experience but also already got the show and loved it.
She was already the perfect person to help us make sure there's creative continuity between the different partnerships and things we're doing. That said, she plays a critical role in what has always been the vision. We were going to find partners and teams to help us build those things and would invest themselves into something that would build off the vision."
-Aaron Ehasz, Co-Founder & CEO, Wonderstorm
ComicBookResources - 2021
FULL THE FULL ARTICLE
SAN DIEGO COMIC-CON@HOME 2021
DIRECTOR · EDITOR · PANELIST
NEW YORK COMICCON 2023
PANELIST
SEASON 4 Q&A ARTICLES
CONTRIBUTOR
COMPANY REPRESENTITIVE · CONVENTION & PANEL DESIGN · COORDINATION · ON-SITE SUPPORT:
SDCC 2022, NYCC 2022, LICENSING EXPO 2022, LICENSING EXPO 2023, SDCC 2023, NYCC 2023
words from collaborators
The Dragon Prince would not be what it is today without Emily.
JUSTIN SANTISTEVAN
CO-FOUNDER, PRESIDENT & CFO
WONDERSTORM
Emily is an absolute unicorn.
DEVON GIEHL
LEAD WRITER & CO-PRODUCER
WONDERSTORM
Not only is she incredibly organized, dedicated, and knowledgable, she is also really creative.
TIM KAMINSKI
ART DIRECTOR
WONDERSTORM
Her passion and excitement for the franchise is contagious to anyone that works with her.
CHANELLE TATUM
SENIOR SYSTEMS DESIGNER
WONDERSTORM
