The Lorefinder
Collect them all.
The Lorefinder was a totally new Around Game Experience for TFT. Designed as a magical collection of the set’s Unlockable characters, the experience gave players a new way to explore the world beyond the game board: collecting, unlocking, and tracking their discoveries as they played.
I worked directly with Product to translate the campaign’s visual identity into an interactive player experience, from its overarching visual language down to the systems that made progression and discovery feel rewarding.
Role
Creative Director
TEAM
Riot Games
Year
2025
Type
Around game experience & EXPLAINER Video
The Lorefinder was the first Around Game Experience created for TFT, bringing a collectible, progression-driven layer to the Lore & Legends set. The experience gave players a new way to explore the set's characters and unlockables while extending the campaign's worldbuilding beyond the game board.
A trailblazing AGE
THE AROUND GAME EXPERIENCE
Since the Lorefinder was becoming a prominent feature across our set assets, we decided to make the experience itself feel like a natural extension of the Lore & Legends world.
Having fun isn't hard when you've got a library card
THE APPROACH
I partnered closely with Product to shape the look, feel, and player-facing experience of the Lorefinder, translating the campaign's visual identity and narrative language into an interactive system. I also directed external illustration partners to ensure character art and supporting assets felt cohesive with the in-game experience, brand identity, and broader publishing campaign.
Turning the concept into an experience.
MY ROLE
CREATIVE DIRECTION
Extending the Set 16 visual identity into an interactive experience and player-facing content.
PRODUCT PARTNERSHIP
Shaping the player-facing experience with Product.
PARTNERSHIPS
Directing external illustration and design partners, maintaining creative cohesion across assets.
The Lorefinder introduced a new progression system for TFT, so we needed to make the experience immediately understandable to players. I directed the creative for the Lorefinder Progression Explained video from brief through completion, translating the feature’s systems and player journey into a clear, approachable piece of campaign content.
That meant shaping the story and reviewing the script, selecting the voice actor, and determining which moments from previous cinematics could help bring the experience to life. The video became part of the broader launch ecosystem, giving players a straightforward way to understand what Lorefinder was, how progression worked, and what they could discover.
Making a new system easy to understand.
EXPLAINING THE EXPERIENCE
One of the visual systems I had a direct hand in shaping was the presentation of unlock status, level, rarity, and progression.
Using visual language from our other in-game elements, I helped shape the frame, crown, and unrolling “bookmark” treatment through quick concepts and paintovers.
Rewarding discovery.
DETAIL DEEP DIVE
IMPACT
The Lorefinder introduced a new kind of player-facing experience for TFT, extending the Lore & Legends world beyond the game board. Its format and approach were compelling enough to be explored as a potential model for future Sets
More than a feature.
A new way to explore the set.
EXTERNAL PARTNERS
wild blue
studios
SUMMONER