A Dev Drop is a behind-the-scenes video presentation where the TFT product development team reveals and explains upcoming set content, features, systems, and changes to players. I served as the on-site Creative Director for the Set 16 Dev Drop production, helping carry the campaign's visual identity and creative direction into the shoot and ensuring the final content remained cohesive with the broader Lore & Legends campaign. The Dev Drop teaser and full presentation generated 312K+ combined YouTube views.

If you have an eagle eye you might also see me as a background stand-in for a couple office shots.