Archive
Celebrating Runeterra.
Launching moments.
I joined Riot Games as a Creative Director, leading the publishing campaign for Teamfight Tactics Set 16: Lore & Legends. I worked across creative strategy, campaign development, production, and cross-functional partnerships to translate a new set into a cohesive player-facing story across channels and experiences.
Supercell
Role
CONSULTANT
Years
2024-2025
IP
BRAWL STARS, CLASH OF CLANS, clash royale
FOCUS
licensing
As Creative Director, I helped shape the campaign strategy and creative direction for Teamfight Tactics Set 16, working across concept development, production, publishing, and cross-functional reviews. I led creative decision-making across internal teams and external partners, translating a complex set of themes, beats, and player moments into one cohesive campaign.
THE ROLE
SYSTEM BUILDING
Defining the creative approach, campaign priorities, and opportunities for the set.
CONTRACT REVIEW
Setting creative direction and VisID across campaign concepts and ensuring work stayed aligned to the larger vision.
PARTNER MANAGEMENT
Developing and refining campaign ideas from early concepts through execution.
SUPERCELL projects
DESIGN CONCEPTS
PRINT & DIGITAL DESIGNS
FCB Global & Oglivy
Role
art DIRECTOR
Years
2013-2019
IP
VARIOUS
FOCUS
CREATIVE · DESIGN
As Creative Director, I helped shape the campaign strategy and creative direction for Teamfight Tactics Set 16, working across concept development, production, publishing, and cross-functional reviews. I led creative decision-making across internal teams and external partners, translating a complex set of themes, beats, and player moments into one cohesive campaign.
THE ROLE
CAMPAIGN STRATEGY
Defining the creative approach, campaign priorities, and opportunities for the set.
CREATIVE DIRECTION
Setting creative direction and VisID across campaign concepts and ensuring work stayed aligned to the larger vision.
CONCEPT DEVELOPMENT
Developing and refining campaign ideas from early concepts through execution.
