RXBar
Pitch
A team you can
take anywhere.
I developed this pitch for RXBAR and FCB Global, turning the brand's straightforward, no-BS personality into a playful physical experience built around the people behind the brand.
Role
Art Director, Designer
TEAM
FCB Global
Year
2018
Type
Physical promo
The concept turned RXBAR's ingredients-first, no-BS personality into a team-building experience. Each kit introduced the people behind the brand through collectible cards, custom packaging, and individually wrapped RXBARs.
Meet your team.
THE IDEA
I extended the visual language across the kit, packaging, and employee cards, using bold color, simple typography, photography, and RXBAR's existing visual identity to create a system that felt personal without losing the brand's straightforward personality.
Make the people the brand.
THE SYSTEM
